Colour Matching Skills in Packaging Design

Categories:Industry News
Author:
Origin:
Time of issue:2019-08-08
Views:7

(Summary description)Colorskillsmainlyconsidertherelationshipbetweencolorandpackagingandthecontrastbetweencolorandcoloritself.Thesetwopointsarethekeytotheapplicationofcolor. (1)Colourandpackaging So,asareferencerelationshipbetweencolorandpackaging,whereshouldwestart?Mainlythroughtheexternalpackagingcolorcanrevealorreflecttheinternalpackagingitems.Onecanbasicallyperceiveorassociatewhattheinnerpackagingiswhenonelooksattheouterpackaging.Forthisproblem,theauthorhasmentioneditmanytimesinthepastarticles,butifwecangointothestoretocongratulateonthegoods,manygoodscannotreflectthisrelationshipofcare.Itmakesitimpossibleforconsumerstothinkaboutwhatthepackageisfromtheinsidetotheoutside.Ofcourse,itcannotplayapositiveroleinpromotingthesalesofproducts.Thenormalcolorofexternalpackagingshouldbedifferentdegreestograspthesamecharacteristics; (1)Fromtheindustry,thenormaluseoffoodcolor,itsmaincolorisgooseyellow,pinktoexpresssuchawarmandintimatefeeling.Ofcourse,therearemanygreenteas,greendrinksandbluedrinks,bigredwinesandpastries,rosecolorsforchildren'sfood,androse,pink,lightgreen,lightblueanddarkcoffeeasthemaincolorsfordailycosmetics,soastohighlightthewarmthandelegance.Feelings,clothingshoesandhatsaremostlydarkgreen,darkblue,coffeeorgray,tohighlightthebeautyofcalmandelegant. Fromtheperformancecharacteristics,asfarasfoodisconcerned,cakesandsnacksaremostlygolden,yellowandlightyellow,whichgivespeopletheimpressionofaromastriking;teaandbeerdrinksaremostlyredorgreen,whichsymbolizestherichandfragranttea;tomatojuiceandapplejuicearemostlyred,whichcentrallyindicatesthenaturalattributesoftheproduct.Althoughsomepackagesdonotusesimilarcolourswithsimilarcommodityattributesasmentionedaboveintermsoftheirmaincolours,ifthedesignofthepackagesisbasedontheirownhome-madepen,thentheremustbeaclear-pensymboliccolorblock,colourdot,colourlineoraconcentratedcontenthighlightedbythecolourinthepictureofitsouterpackaging.。Thisshouldbeyourproudwork.Someclothingpackagingandsomecosmeticpackaging,andevensomewinepackagingcanfindmanysuchexamples. (2)Contrastiverelationshipbetweencolorandcolor Besides,thecontrastbetweencolorandcolor.Thisistheeasiestthingtoshowinmanycommoditypackaging,butitisalsoverydifficulttograsp.Inthedesignfromthemaster,packagingwoundeffectisYangchunwhitesnow,onthecontrary,istheLowerRibapeople.InChinesecalligraphyandpainting,suchasayingisoftenpopular.Itiscalled"airtight,sparsebuthorse-racing".Infact,whatwearetalkingaboutisacontrastiverelationship.Inpackagingdesign,thiscontrastisveryobviousandverycommon.Theso-calledcontrastgenerallyhasthefollowingaspects:thecontrastofdepthandshadeofcoloruse,thecontrastofweightandweightofcoloruse,thepoint-to-facecontrastofcoloruse,thesimplecontrastofcoloruse,theelegantandvulgarcontrastofcoloruse,thecontrastofcoloruseandsoon. (1)Contrastthedepthoftheuseofcolor.Thisisthemostfrequentandwidelyusedcolorinpackagingdesign.Itisverycommoninmanygraphicdesigns(posters,hangingsorsituationbinding).Theso-calledcontrastofshadeanddepthshouldrefertothedesignofshadeandshadetwocolorsatthesametimeingeniouslyappearinapicture,resultinginamorecoordinatedvisualeffect.Usuallyusedasalargeareaoflight-coloredpavement,andonitwithdarkcomposition,suchaslightyellowpavement,withcoffeecolortocomposition,orinthecoffeecolorblockwithlightyelloworwhitepatternlines;alsolikelightgreenpavement;darkgreencomposition;pinkpavement;brightredcomposition;lightgray;Thelayingofthebase;thesoapyblackcompositionandsoon.Thesearetheshadesofcolorcontrast,withthisforminpackagingdesign,wecanbeinsomecosmeticspackagingorsomeWesternwinepackaging,especiallyinWesternEuropewinepackagingisthemostcommon.ZhangyuWineandShuanghuiSausageinChinaandXijieMeatPackagingaremostlyinthisform.ThisformofpackagingisalsocommoninJapanandTaiwan,SouthKorea.Itsvisualeffectisbright,simple,gentleandelegant. (2)Thecontrastoflightandlight(orshade)incoloruseisalsooneoftheimportantreproductionmethodsinpackagingcoloruse.Thiskindofcontrastisoftensetoffbylightandelegantbackgroundcolorwithaheavyanddeepthemepattern,orintheheavyanddeepthemepattern(mostlycolorblockpatternisthemostimportant).Thethemeandnameofthepackage,aswellasthetrademarkoradvertisementlanguage,arelightandelegant.Conversely,therearealsolargeareasofheavyanddeeppigmentstolaythefoundation.Anotherlightandeleganttoneorfocusonacertaincolorblockoracomprehensivedecorationofsomepatterns.Inthislight-weightcontrast,thegeneralcolorofthepigmentshasacoordinatedcolorcontrastandwarm-coldcolorcontrast,thecoordinatedcolorcontrastmethodisoftenlightgreentodarkgreen;lightyellowtodarkcoffee;pinktoredandsoon,whilecoldandwarmcolorcontrastismostlyblackandwhite,redandblue. (3)Point-to-facecontrast(orsizecontrast)intheuseofcolours,mainlyinthedesignprocessofapackagingpicture,theuseofpigmentsfromacentralorcentralizedpointtotheoverallpictureofthecontrast,thatis,small.

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Colour Matching Skills in Packaging Design

(Summary description)Colorskillsmainlyconsidertherelationshipbetweencolorandpackagingandthecontrastbetweencolorandcoloritself.Thesetwopointsarethekeytotheapplicationofcolor. (1)Colourandpackaging So,asareferencerelationshipbetweencolorandpackaging,whereshouldwestart?Mainlythroughtheexternalpackagingcolorcanrevealorreflecttheinternalpackagingitems.Onecanbasicallyperceiveorassociatewhattheinnerpackagingiswhenonelooksattheouterpackaging.Forthisproblem,theauthorhasmentioneditmanytimesinthepastarticles,butifwecangointothestoretocongratulateonthegoods,manygoodscannotreflectthisrelationshipofcare.Itmakesitimpossibleforconsumerstothinkaboutwhatthepackageisfromtheinsidetotheoutside.Ofcourse,itcannotplayapositiveroleinpromotingthesalesofproducts.Thenormalcolorofexternalpackagingshouldbedifferentdegreestograspthesamecharacteristics; (1)Fromtheindustry,thenormaluseoffoodcolor,itsmaincolorisgooseyellow,pinktoexpresssuchawarmandintimatefeeling.Ofcourse,therearemanygreenteas,greendrinksandbluedrinks,bigredwinesandpastries,rosecolorsforchildren'sfood,androse,pink,lightgreen,lightblueanddarkcoffeeasthemaincolorsfordailycosmetics,soastohighlightthewarmthandelegance.Feelings,clothingshoesandhatsaremostlydarkgreen,darkblue,coffeeorgray,tohighlightthebeautyofcalmandelegant. Fromtheperformancecharacteristics,asfarasfoodisconcerned,cakesandsnacksaremostlygolden,yellowandlightyellow,whichgivespeopletheimpressionofaromastriking;teaandbeerdrinksaremostlyredorgreen,whichsymbolizestherichandfragranttea;tomatojuiceandapplejuicearemostlyred,whichcentrallyindicatesthenaturalattributesoftheproduct.Althoughsomepackagesdonotusesimilarcolourswithsimilarcommodityattributesasmentionedaboveintermsoftheirmaincolours,ifthedesignofthepackagesisbasedontheirownhome-madepen,thentheremustbeaclear-pensymboliccolorblock,colourdot,colourlineoraconcentratedcontenthighlightedbythecolourinthepictureofitsouterpackaging.。Thisshouldbeyourproudwork.Someclothingpackagingandsomecosmeticpackaging,andevensomewinepackagingcanfindmanysuchexamples. (2)Contrastiverelationshipbetweencolorandcolor Besides,thecontrastbetweencolorandcolor.Thisistheeasiestthingtoshowinmanycommoditypackaging,butitisalsoverydifficulttograsp.Inthedesignfromthemaster,packagingwoundeffectisYangchunwhitesnow,onthecontrary,istheLowerRibapeople.InChinesecalligraphyandpainting,suchasayingisoftenpopular.Itiscalled"airtight,sparsebuthorse-racing".Infact,whatwearetalkingaboutisacontrastiverelationship.Inpackagingdesign,thiscontrastisveryobviousandverycommon.Theso-calledcontrastgenerallyhasthefollowingaspects:thecontrastofdepthandshadeofcoloruse,thecontrastofweightandweightofcoloruse,thepoint-to-facecontrastofcoloruse,thesimplecontrastofcoloruse,theelegantandvulgarcontrastofcoloruse,thecontrastofcoloruseandsoon. (1)Contrastthedepthoftheuseofcolor.Thisisthemostfrequentandwidelyusedcolorinpackagingdesign.Itisverycommoninmanygraphicdesigns(posters,hangingsorsituationbinding).Theso-calledcontrastofshadeanddepthshouldrefertothedesignofshadeandshadetwocolorsatthesametimeingeniouslyappearinapicture,resultinginamorecoordinatedvisualeffect.Usuallyusedasalargeareaoflight-coloredpavement,andonitwithdarkcomposition,suchaslightyellowpavement,withcoffeecolortocomposition,orinthecoffeecolorblockwithlightyelloworwhitepatternlines;alsolikelightgreenpavement;darkgreencomposition;pinkpavement;brightredcomposition;lightgray;Thelayingofthebase;thesoapyblackcompositionandsoon.Thesearetheshadesofcolorcontrast,withthisforminpackagingdesign,wecanbeinsomecosmeticspackagingorsomeWesternwinepackaging,especiallyinWesternEuropewinepackagingisthemostcommon.ZhangyuWineandShuanghuiSausageinChinaandXijieMeatPackagingaremostlyinthisform.ThisformofpackagingisalsocommoninJapanandTaiwan,SouthKorea.Itsvisualeffectisbright,simple,gentleandelegant. (2)Thecontrastoflightandlight(orshade)incoloruseisalsooneoftheimportantreproductionmethodsinpackagingcoloruse.Thiskindofcontrastisoftensetoffbylightandelegantbackgroundcolorwithaheavyanddeepthemepattern,orintheheavyanddeepthemepattern(mostlycolorblockpatternisthemostimportant).Thethemeandnameofthepackage,aswellasthetrademarkoradvertisementlanguage,arelightandelegant.Conversely,therearealsolargeareasofheavyanddeeppigmentstolaythefoundation.Anotherlightandeleganttoneorfocusonacertaincolorblockoracomprehensivedecorationofsomepatterns.Inthislight-weightcontrast,thegeneralcolorofthepigmentshasacoordinatedcolorcontrastandwarm-coldcolorcontrast,thecoordinatedcolorcontrastmethodisoftenlightgreentodarkgreen;lightyellowtodarkcoffee;pinktoredandsoon,whilecoldandwarmcolorcontrastismostlyblackandwhite,redandblue. (3)Point-to-facecontrast(orsizecontrast)intheuseofcolours,mainlyinthedesignprocessofapackagingpicture,theuseofpigmentsfromacentralorcentralizedpointtotheoverallpictureofthecontrast,thatis,small.

Categories:Industry News
Author:
Origin:
Time of issue:2019-08-08
Views:7

Color skills mainly consider the relationship between color and packaging and the contrast between color and color itself. These two points are the key to the application of color.

(1) Colour and packaging

So, as a reference relationship between color and packaging, where should we start? Mainly through the external packaging color can reveal or reflect the internal packaging items. One can basically perceive or associate what the inner packaging is when one looks at the outer packaging. For this problem, the author has mentioned it many times in the past articles, but if we can go into the store to congratulate on the goods, many goods can not reflect this relationship of care. It makes it impossible for consumers to think about what the package is from the inside to the outside. Of course, it can not play a positive role in promoting the sales of products. The normal color of external packaging should be different degrees to grasp the same characteristics;

(1) From the industry, the normal use of food color, its main color is goose yellow, pink to express such a warm and intimate feeling. Of course, there are many green teas, green drinks and blue drinks, big red wines and pastries, rose colors for children's food, and rose, pink, light green, light blue and dark coffee as the main colors for daily cosmetics, so as to highlight the warmth and elegance. Feelings, clothing shoes and hats are mostly dark green, dark blue, coffee or gray, to highlight the beauty of calm and elegant.

From the performance characteristics, as far as food is concerned, cakes and snacks are mostly golden, yellow and light yellow, which gives people the impression of aroma striking; tea and beer drinks are mostly red or green, which symbolizes the rich and fragrant tea; tomato juice and apple juice are mostly red, which centrally indicates the natural attributes of the product. Although some packages do not use similar colours with similar commodity attributes as mentioned above in terms of their main colours, if the design of the packages is based on their own home-made pen, then there must be a clear-pen symbolic color block, colour dot, colour line or a concentrated content highlighted by the colour in the picture of its outer packaging. 。 This should be your proud work. Some clothing packaging and some cosmetic packaging, and even some wine packaging can find many such examples.

(2) Contrastive relationship between color and color

Besides, the contrast between color and color. This is the easiest thing to show in many commodity packaging, but it is also very difficult to grasp. In the design from the master, packaging wound effect is Yangchun white snow, on the contrary, is the Lower Riba people. In Chinese calligraphy and painting, such a saying is often popular. It is called "airtight, sparse but horse-racing". In fact, what we are talking about is a contrastive relationship. In packaging design, this contrast is very obvious and very common. The so-called contrast generally has the following aspects: the contrast of depth and shade of color use, the contrast of weight and weight of color use, the point-to-face contrast of color use, the simple contrast of color use, the elegant and vulgar contrast of color use, the contrast of color use and so on.

(1) Contrast the depth of the use of color. This is the most frequent and widely used color in packaging design. It is very common in many graphic designs (posters, hangings or situation binding). The so-called contrast of shade and depth should refer to the design of shade and shade two colors at the same time ingeniously appear in a picture, resulting in a more coordinated visual effect. Usually used as a large area of light-colored pavement, and on it with dark composition, such as light yellow pavement, with coffee color to composition, or in the coffee color block with light yellow or white pattern lines; also like light green pavement; dark green composition; pink pavement; bright red composition; light gray; The laying of the base; the soapy black composition and so on. These are the shades of color contrast, with this form in packaging design, we can be in some cosmetics packaging or some Western wine packaging, especially in Western Europe wine packaging is the most common. Zhangyu Wine and Shuanghui Sausage in China and Xijie Meat Packaging are mostly in this form. This form of packaging is also common in Japan and Taiwan, South Korea. Its visual effect is bright, simple, gentle and elegant.

(2) The contrast of light and light (or shade) in color use is also one of the important reproduction methods in packaging color use. This kind of contrast is often set off by light and elegant background color with a heavy and deep theme pattern, or in the heavy and deep theme pattern (mostly color block pattern is the most important). The theme and name of the package, as well as the trademark or advertisement language, are light and elegant. Conversely, there are also large areas of heavy and deep pigments to lay the foundation. Another light and elegant tone or focus on a certain color block or a comprehensive decoration of some patterns. In this light-weight contrast, the general color of the pigments has a coordinated color contrast and warm-cold color contrast, the coordinated color contrast method is often light green to dark green; light yellow to dark coffee; pink to red and so on, while cold and warm color contrast is mostly black and white, red and blue.

(3) Point-to-face contrast (or size contrast) in the use of colours, mainly in the design process of a packaging picture, the use of pigments from a central or centralized point to the overall picture of the contrast, that is, small.

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Colour Matching Skills in Packaging Design

Colour Matching Skills in Packaging Design

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