How to design appropriate food packaging?

Categories:Industry News
Author:
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Time of issue:2019-08-08
Views:4

(Summary description)Allalong,peoplethinkthatfoodpackagingisnotsoimportant,atmostplaysadust-proofrole,theimportantthingisthequalityofthefooditself,packagingandrefinementwilleventuallybecomewaste.Butwiththecontinuousimprovementofpeople'slivingstandard,educationlevelandaestheticability,people'srequirementsforfoodalsoextendfromqualitytopackaging.Goodpackagingcannotonlyprotectcommodities,butalsostimulateconsumers'desiretobuy.Itisanimportantpartofproductdevelopment. Brandmerchantshavebeenlookingfortheirowndesignsinthefashiontrend,sothatuserswilllovetheirproductsmore.Butthetrendisunpredictable,sometrendswillcontinue,someveryshort.Sustainabletrendsoftencoversafety,convenience,beauty,environmentalprotectionandsoon. Goodpackagingcanextendtheshelflifeoffood Sixty-onepercentofCanadianfruitandvegetableconsumerssaidtheywereinterestedinpackagedfoodsthatcouldextendtheirshelflife.Lackofunderstandingofthedateofsale,thebestdateofconsumptionandtheshelflifeoffoodmayleadtothediscardingofgoodfood.Therefore,Sainsbury's,aBritishretailer,hasadoptedadiscoloredsmartlabelonfreshcookedmeattoreflectthequalityofitsproductsinrealtime. Portablepackagingissuitableforonlineshopping MorethanhalfofChineseconsumersaged20to49saythatchoosingonlineshoppingisafastandtime-savingfeature.Therefore,thecompactpackagingdesignstylematchedwithitismorepopularwithconsumers.Ifthepackagingisexcessive,consumerswillloseinterestintheproduct,oreventhebrandgoodssoldonline. Consumersaremorelikelytobuyproductspackagedwithenvironmentallyfriendlymaterials In2017,Coca-Colaannounceditsenvironmentalprotectionplan,whichwillactivelyuserecyclableplasticstomakebeveragebottles,andincreasethenumberofsuchenvironmentallyfriendlybeveragebottlesto50%by2020. Transparentandvisiblepackagingblogcancelsconsumertrust GloryFarmsoftheUnitedStates,incollaborationwithSonoco,apackagingmanufacturer,hasdevelopedatransparentcannedpackagedesignedtogiveconsumersa"senseofurgencytobuy". Theoutputofpackagingdesignisneitherself-entertainmentnorpureartisticcreation.Itsfundamentalpurposeistodiagnoseandsolveproblemsforenterprisesandcreaterealcommercialvalueandbrandvalueforenterprises.Ofcourse,notalldesign,strategyandadvertisingcompaniescansatisfytheenterprise,whichisalsorelatedtowhethercreativeagencieshaverealbusinessinsightandmarketacuity.Onlybytheperfectintegrationofthetwocanwedesignapackagethatwillsatisfyourcustomers.

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How to design appropriate food packaging?

(Summary description)Allalong,peoplethinkthatfoodpackagingisnotsoimportant,atmostplaysadust-proofrole,theimportantthingisthequalityofthefooditself,packagingandrefinementwilleventuallybecomewaste.Butwiththecontinuousimprovementofpeople'slivingstandard,educationlevelandaestheticability,people'srequirementsforfoodalsoextendfromqualitytopackaging.Goodpackagingcannotonlyprotectcommodities,butalsostimulateconsumers'desiretobuy.Itisanimportantpartofproductdevelopment. Brandmerchantshavebeenlookingfortheirowndesignsinthefashiontrend,sothatuserswilllovetheirproductsmore.Butthetrendisunpredictable,sometrendswillcontinue,someveryshort.Sustainabletrendsoftencoversafety,convenience,beauty,environmentalprotectionandsoon. Goodpackagingcanextendtheshelflifeoffood Sixty-onepercentofCanadianfruitandvegetableconsumerssaidtheywereinterestedinpackagedfoodsthatcouldextendtheirshelflife.Lackofunderstandingofthedateofsale,thebestdateofconsumptionandtheshelflifeoffoodmayleadtothediscardingofgoodfood.Therefore,Sainsbury's,aBritishretailer,hasadoptedadiscoloredsmartlabelonfreshcookedmeattoreflectthequalityofitsproductsinrealtime. Portablepackagingissuitableforonlineshopping MorethanhalfofChineseconsumersaged20to49saythatchoosingonlineshoppingisafastandtime-savingfeature.Therefore,thecompactpackagingdesignstylematchedwithitismorepopularwithconsumers.Ifthepackagingisexcessive,consumerswillloseinterestintheproduct,oreventhebrandgoodssoldonline. Consumersaremorelikelytobuyproductspackagedwithenvironmentallyfriendlymaterials In2017,Coca-Colaannounceditsenvironmentalprotectionplan,whichwillactivelyuserecyclableplasticstomakebeveragebottles,andincreasethenumberofsuchenvironmentallyfriendlybeveragebottlesto50%by2020. Transparentandvisiblepackagingblogcancelsconsumertrust GloryFarmsoftheUnitedStates,incollaborationwithSonoco,apackagingmanufacturer,hasdevelopedatransparentcannedpackagedesignedtogiveconsumersa"senseofurgencytobuy". Theoutputofpackagingdesignisneitherself-entertainmentnorpureartisticcreation.Itsfundamentalpurposeistodiagnoseandsolveproblemsforenterprisesandcreaterealcommercialvalueandbrandvalueforenterprises.Ofcourse,notalldesign,strategyandadvertisingcompaniescansatisfytheenterprise,whichisalsorelatedtowhethercreativeagencieshaverealbusinessinsightandmarketacuity.Onlybytheperfectintegrationofthetwocanwedesignapackagethatwillsatisfyourcustomers.

Categories:Industry News
Author:
Origin:
Time of issue:2019-08-08
Views:4

All along, people think that food packaging is not so important, at most plays a dust-proof role, the important thing is the quality of the food itself, packaging and refinement will eventually become waste. But with the continuous improvement of people's living standard, education level and aesthetic ability, people's requirements for food also extend from quality to packaging. Good packaging can not only protect commodities, but also stimulate consumers'desire to buy. It is an important part of product development.

Brand merchants have been looking for their own designs in the fashion trend, so that users will love their products more. But the trend is unpredictable, some trends will continue, some very short. Sustainable trends often cover safety, convenience, beauty, environmental protection and so on.

Good packaging can extend the shelf life of food

Sixty-one percent of Canadian fruit and vegetable consumers said they were interested in packaged foods that could extend their shelf life. Lack of understanding of the date of sale, the best date of consumption and the shelf life of food may lead to the discarding of good food. Therefore, Sainsbury's, a British retailer, has adopted a discolored smart label on fresh cooked meat to reflect the quality of its products in real time.

Portable packaging is suitable for online shopping

More than half of Chinese consumers aged 20 to 49 say that choosing online shopping is a fast and time-saving feature. Therefore, the compact packaging design style matched with it is more popular with consumers. If the packaging is excessive, consumers will lose interest in the product, or even the brand goods sold online.

Consumers are more likely to buy products packaged with environmentally friendly materials

In 2017, Coca-Cola announced its environmental protection plan, which will actively use recyclable plastics to make beverage bottles, and increase the number of such environmentally friendly beverage bottles to 50% by 2020.

Transparent and visible packaging blog cancels consumer trust

Glory Farms of the United States, in collaboration with Sonoco, a packaging manufacturer, has developed a transparent canned package designed to give consumers a "sense of urgency to buy".

The output of packaging design is neither self-entertainment nor pure artistic creation. Its fundamental purpose is to diagnose and solve problems for enterprises and create real commercial value and brand value for enterprises. Of course, not all design, strategy and advertising companies can satisfy the enterprise, which is also related to whether creative agencies have real business insight and market acuity. Only by the perfect integration of the two can we design a package that will satisfy our customers.

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How to design appropriate food packaging?

How to design appropriate food packaging?

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